About Us

Abdur Rehman

Abdur Rehman, Founder & Analytics Lead

I'm a seasoned data scientist with 8+ years of experience in product analytics, predictive modelling, and responsible AI in the technology industry, including 5+ years in e-commerce.

I consult startups on data strategy and 0-to-1 problems such as defining core metrics, setting up dashboards, and predictive modelling. Most recently, I led user insights for the Voice of Customer program at Loblaw Digital for 50K+ weekly customers across online grocery, pharmacy, and apparel divisions.

Education

MS, Interdisciplinary Data Science, Duke University
BS, Mathematical Economics, Gettysburg College

Areas of Expertise

  • Data Strategy — 0-to-1 planning, metrics development, team alignment
  • Product Analytics — analytics tools, custom tracking, experimentation
  • Predictive Modelling — segmentation, churn prediction, demand forecasting
  • Responsible AI — bias detection, fairness auditing, red teaming
  • Generative AI — agentic AI, MCP servers, workflow automation